Digital Asset Management (DAM) refers to the process of storing, organizing, cataloging, and retrieving digital assets like photographs, videos, logos, and other multimedia content. DAM systems help businesses streamline their workflow by providing a centralized hub for all digital files, making it easier to search, access, and distribute assets. These platforms typically offer metadata tagging, version control, and permissions management features to ensure that assets are used appropriately and efficiently. DAM is essential for large-scale operations that deal with a high volume of digital content, helping to maintain brand consistency, improve collaboration, and maximize the value of digital assets.