Frame rate is a crucial aspect of video production and refers to the number of individual frames or images displayed in one second of video. It is measured in frames per second (fps) and significantly impacts the visual quality and smoothness of motion in videos. A higher frame rate results in smoother motion, making it ideal for capturing fast-moving subjects or achieving a more lifelike video experience. Common frame rates include 24fps for a cinematic look, 30fps for standard video, and 60fps or higher for fluid and detailed motion. Understanding frame rate is essential for creating high-quality video content and ensuring it meets the desired visual standards.