LED lights are a popular choice in product photography due to their versatility and energy efficiency. They emit a bright, consistent light that is ideal for capturing the details and colors of products accurately. LED lights also generate little heat, making them safe to use with heat-sensitive products. Additionally, LED lights come in various color temperatures, allowing photographers to adjust the lighting to suit different shooting conditions. Overall, LED lights have become a staple in product photography setups for their reliability and quality of light.